NEWS RELEASES
“Purple Songs Can Fly” cleared for take-off on Continental

HOUSTON (April 24, 2007) – Purple Songs Can Fly, a creative music program unique to Texas Children’s Cancer Center, soars to new heights with Continental Airlines. A play list of Purple Songs debuts as an inflight entertainment channel option on domestic and international flights starting May 1.

As part of Texas Children’s Cancer Center’s Arts in Medicine program, Purple Songs Can Fly offers an in-house recording studio where pediatric cancer patients and their siblings have an opportunity to write and record their own music. The creative program gives kids a musical outlet that allows their spirits to soar above their earthbound pain and treatment for cancer.

Purple Songs Can Fly is the brainchild of musician and composer, Anita Kruse, who enlisted the creative talent of her good friend and professional songwriter, Sandy Stewart. Together, they help patients set their feelings to music.

"Each child who wants to participate can brainstorm their feelings as we work with them to create song lyrics," says Kruse, director of Purple Songs Can Fly. "We experiment with musical rhythms based on the type of music the child likes. We set the lyrics to an appropriate beat and have the child sing with the music. As the child steps into the studio and sings their own words into the microphone, we can see their joy shine through. It’s a moment when they seem transported to another place. It’s like they are flying and rising above their physical illnesses. I believe each purple song creates a tangible symbol for the hope of healing."

Twelve-year-old Stephen recorded his first single, "I Can Make it," after being diagnosed with Hodgkin's lymphoma. Like many children diagnosed with cancer, Stephen was quiet about his struggle, unable to verbalize the complex emotions caused by the disease. His song was a breakthrough. A prayer repeated by Stephen’s mom became the inspiration for his lyrics -- a confident declaration of hope. Through the help of Purple Songs’ talented composers and songwriters, Stephen’s song is one of 55 songs that have been recorded since the program’s inception a year ago.

Continental Airlines, inspired by the program, agreed to "fly" the songs as a musical offering of their inflight entertainment channel. "We are thrilled to lend our support to this highly creative effort," said Susan Hirsch, Director-Community Affairs for Continental Airlines." The music artists can be especially excited by the fact that their original creations will be heard by a global audience on board both our domestic and international flights." Continental’s inaugural play list represents themes from friendship to fantasy and are sung by kids from 6 to 16 years of age.

1. Gracie's Song
        I’m a Work Of Art    2:37
    
2. Alex's Song
        I Can    2:10
    
3. Stephanie's Song
        Dream    4:09
    
4. Raymie's Song
        Hagan, Best Friend Of Mine    2:35
    
5. Brittney's Song
        Higher Than The Skies    3:27
    
6. Stephen's Song
        I Can Make It    3:34
    
7. Jerry & Precious' Song
        Life Is Like A Ride    3:33

Why Purple? As a combination of blue and red, purple is considered an ideal color and is often associated with inspiration and imagination. Purple can stimulate a child's creativity. Courage, healing, strength and confidence are also associated with the color purple.

"These children are given a highly creative, much-needed musical environment to express the many and varied thoughts and feelings that will surely emerge during their treatment," said Carol Herron, coordinator of the Arts in Medicine program at Texas Children’s Cancer Center. "Every song encapsulates where these children are right now. It’s not about being sick, it’s about being full of life and what’s important to them at that moment."

The goal of the Arts in Medicine program at Texas Children’s Cancer Center is to provide enjoyable, educational and meaningful artistic opportunities to patients and their families. Artistic activities by and for children create opportunities for self-expression, empowerment and development of coping skills. Making music, singing songs, performing dance, producing plays, writing and telling stories and decorating spaces with visual art enhances the healing environment and treatment experience.

In recognition of the healing power of creativity, hospitals across the United States have implemented their own art and music programs. However, PSCF is the only known program that not only empowers children by giving them a musical outlet, but also provides the means necessary for that music to be heard around the world.

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About Purple Songs Can Fly:
Purple Songs Can Fly is a non-profit organization dedicated to providing a creative, musical outlet for children at Texas Children’s Cancer Center through use of an in-house recording studio and the talents of local composers and musicians.
For more information or to hear a "Purple Song" go to www.purplesongscanfly.org.

About Texas Children’s Cancer Center:
Texas Children’s Cancer Center and Hematology Service is the largest pediatric cancer and blood disorder program in the United States. The Center sees patients from throughout the state of Texas and 35 other states and 26 countries. Nearly 25,000 patients will be seen in the Cancer Center’s outpatient clinic this year.
For more information, visit www.txccc.org.